AB⁺ Consultancy is a professional advisory firm focused on tourism, hospitality, and MICE development. We work with investors, developers, operators, institutions, and government partners to create projects that are viable, efficient, and future-ready.

Our team brings together decades of experience in hospitality operations, convention and events management, tourism planning, education, and sustainability. This allows us to provide advisory services that go beyond theory—grounded in real-world execution and industry best practices.

At AB⁺ Consultancy, we believe that successful projects balance strategy, people, operations, and place. Our role is to guide clients through every stage of development—from concept and feasibility to implementation and growth.

WHY AB⁺ CONSULTANCY

1. Deep industry and operational experience
2. Practical, implementable recommendations
3. Strong tourism and hospitality networks
4. Balanced focus on profitability and sustainability
5. Long-term partnership approach

Founded by Michael C. Albaña and Ralph L. Balmaceda, AB Plus Consultancy was established with a shared vision of providing practical, innovative, and results-driven solutions to organizations across the tourism and hospitality sector.

But the true strength of AB+ goes beyond its founders.

The name AB+ reflects the firm’s unique collaborative model.

A represents Michael C. Albaña, our Chief Executive Officer, whose extensive leadership in hospitality, commercial management, and the MICE industry provides strategic direction for the organization.

B represents Ralph L. Balmaceda, our Chief Operating Officer, whose experience in tourism development, hospitality consulting, organizational strategy, training, and project management ensures that every engagement is grounded in practical implementation and measurable outcomes.

The ”+” represents our AB+ Advisory Network — a carefully curated community of professionals who bring specialized expertise across tourism, hospitality, sustainability, research, planning, training, events, investment, and other related disciplines.

Rather than relying on a single consultant, we assemble multidisciplinary teams based on the specific requirements of each project. This collaborative approach allows us to provide clients with comprehensive solutions supported by the right expertise at every stage of engagement.

Whether assisting a hotel owner, a destination, a tourism investor, a local government, or a private organization, AB Plus Consultancy combines executive leadership with a network of trusted specialists to deliver solutions that are strategic, practical, and sustainable.